Alex Cuba

Alex Cuba’s sugarcane-sweet melodies, pop-soul hooks, and powerful guitar riffs relinquish a conventional stereotype that exemplifies much of the Latin music landscape. Cuba is a Grammy/Latin Grammy and Juno winning singer-songwriter/producer and musician, born Alexis Puentes in Artemisa, Cuba. He was immersed in music at a very young age, joining his father’s (guitarist and teacher Valentin Puentes) group of twenty-four guitarists. Cuba went on to study electric and upright bass, touring and recording nationally and internationally. His sound is the unique confluence of tradition and global influences in articulate arrangements that convey emotions through melody and lyrics.

His musical evolution has been all about searching for the simplicity and soul in Cuban music – taking apart the complex arrangements, mixing it with North American influences, adopting the melodic simplicity of pop music, all while looking to Cuban folk traditions for inspiration. Alex Cuba is always exploring, always creating something fresh and new, and always, it seems, getting it just right.

Alex Cuba Website
(Ticket Includes 5% City of Santa Cruz Admission Tax)